P&G's Tide is kicking off a new educational campaign for Earth Month focused on getting consumers to switch off the default mode of warm or hot when it comes to their laundry, and wash on cold. Tide is calling for everyone to join their #TurnToCold movement and make cold water washing the standard for all Americans.     Why? For the good of your clothes, your wallet, and the planet. Firstly, consumers save both money and energy – using up to 90% less energy and saving up to $150 a year...